For individuals & families

Coverage that doesn't punish you for using it.

If your plan has a deductible so high you avoid the doctor, you're insured on paper and uncovered in practice. Reef prices care up front, covers the everyday things at $0, and gives you a person who books it all for you.

A mother and her daughter laughing together at home.

Who this is for

Built for people the group market skipped.

  • Self-employed and freelance
  • Contract and gig workers
  • Part-time employees
  • Small business owners covering themselves
  • Families on a marketplace plan they never use
  • Early retirees before Medicare

In practice

What actually happens when you need care.

Your kid spikes a fever at 9pm
You open the app, describe it, and a provider calls you back at a time you pick. No urgent-care copay, no waiting room.
You need a prescription filled
Generics and immunizations are $0 on every medical plan. For anything else, the team works your pharmacy directly for the lowest price.
A doctor orders labs
On Premium tiers, labs cost you nothing. The care team books them somewhere convenient and confirms the price before you go.
You want to talk to someone
Mental-health tele-counseling carries no member cost on Premium tiers. It's treated as primary care, not a rider.
You already have a doctor you trust
Keep them. If they're not in the network yet, ask 48 hours ahead and the team works to bring them in.

Household questions

What families ask before they sign up.

Costs at the visit, covering dependents, keeping your doctor, and what happens with a prescription that isn't on the standard list.

Who is Reef Health for?

Reef Health is built for individuals, families, solopreneurs, and independent operators, as well as small businesses covering their teams. It is designed specifically for people whose options are otherwise a high-deductible plan they cannot afford to use or no coverage at all — self-employed workers, contract and gig workers, part-time employees, early retirees, and families paying for a marketplace plan they rarely touch.

What does my family actually pay at a visit?

Pricing is set and disclosed before the appointment, not billed afterward. On the Premium and Premium + tiers, labs, mental health tele-counseling, and prescriptions on the formulary carry no member cost, and generic medications and immunizations are $0 on every medical plan. For in-person visits, the Reef Health care team tells you your copay or member responsibility before you go and tells the provider's office how to bill the network, so the amount you hear is the amount you pay.

Can I cover my whole family on one plan?

Yes. Reef Health plans cover households, including dependents. Dependents aged 16 and over should install the member app on their own phones so they can request care, view their membership card, and reach the care team directly. Pediatric care, well-child visits, and annual physicals are included on the Premium and Premium + tiers.

What if I have a specialty or non-formulary prescription?

Reef Health's prescription advocacy team works the case rather than declining it. They check for a lower-cost generic on the formulary, escalate to Redirect Health's Chief Medical Officer to review adding the medication to a custom formulary at a lower copay, provide a short-term supply while pricing options are worked out, and look into manufacturer patient assistance programs, which often bring member cost to between $0 and $20. Activating your membership immediately after enrolling gives the team time to work upcoming refills before you need them.

Is there a waiting period, or an exclusion for pre-existing conditions?

Reef Health's dental and vision plan has no waiting period and can be used immediately, including for pre-existing conditions. For medical plans, Reef Health's care team confirms how your specific plan applies to your situation before you enroll — ask directly and they will tell you rather than leaving it to fine print.

How do I schedule an appointment?

Install the Redirect Health member app and select Medical Need. Describe what you need and choose a time, and a provider calls you at that time. If a prescription is needed it is sent to your preferred pharmacy; if further evaluation is needed the care team books an in-office appointment with your preferred provider and tells the office what you owe. Members who cannot use the app can call or text 888-407-7928 instead.

Find out what your household would pay.

One short call. Tell us who's on the plan and what you're covering now, and we'll tell you the exact monthly number and what it includes.

  1. 01

    Talk to a human

    A short call to understand who you're covering, what you're paying now, and what your team or family actually uses. No portal, no quote engine.

  2. 02

    Build the plan

    Pick the tiers that fit, decide how much you fund if you're an employer, and add dental and vision if you want it. You see the exact monthly number before you commit.

  3. 03

    Use it the same week

    Enrollment, billing, and access run through one system. Members install the app, activate, and have 24/7 virtual care and a care team from day one.