For individuals & families
Coverage that doesn't punish you for using it.
If your plan has a deductible so high you avoid the doctor, you're insured on paper and uncovered in practice. Reef prices care up front, covers the everyday things at $0, and gives you a person who books it all for you.

Who this is for
Built for people the group market skipped.
- Self-employed and freelance
- Contract and gig workers
- Part-time employees
- Small business owners covering themselves
- Families on a marketplace plan they never use
- Early retirees before Medicare
In practice
What actually happens when you need care.
- Your kid spikes a fever at 9pm
- You open the app, describe it, and a provider calls you back at a time you pick. No urgent-care copay, no waiting room.
- You need a prescription filled
- Generics and immunizations are $0 on every medical plan. For anything else, the team works your pharmacy directly for the lowest price.
- A doctor orders labs
- On Premium tiers, labs cost you nothing. The care team books them somewhere convenient and confirms the price before you go.
- You want to talk to someone
- Mental-health tele-counseling carries no member cost on Premium tiers. It's treated as primary care, not a rider.
- You already have a doctor you trust
- Keep them. If they're not in the network yet, ask 48 hours ahead and the team works to bring them in.
Your tiers
Pick what your household actually needs.
Dental and vision can stand alone or stack on any medical tier. Premium and Premium + cover dependents, pediatric visits and annual physicals.
Dental & Vision
Usable the day you enroll, including for pre-existing conditions.
Surface
from$15/moFoundation
Virtual-first care and wellness, without hospital coverage.
Shallows
$99/moPremium
Most chosenEverything in Foundation, plus in-office care and $0 labs.
Reef
$199/moPremium +
Everything in Premium, plus hospital coverage.
Deep water
$479/mo
Household questions
What families ask before they sign up.
Costs at the visit, covering dependents, keeping your doctor, and what happens with a prescription that isn't on the standard list.
Who is Reef Health for?
What does my family actually pay at a visit?
Can I cover my whole family on one plan?
What if I have a specialty or non-formulary prescription?
Is there a waiting period, or an exclusion for pre-existing conditions?
How do I schedule an appointment?
Find out what your household would pay.
One short call. Tell us who's on the plan and what you're covering now, and we'll tell you the exact monthly number and what it includes.
- 01
Talk to a human
A short call to understand who you're covering, what you're paying now, and what your team or family actually uses. No portal, no quote engine.
- 02
Build the plan
Pick the tiers that fit, decide how much you fund if you're an employer, and add dental and vision if you want it. You see the exact monthly number before you commit.
- 03
Use it the same week
Enrollment, billing, and access run through one system. Members install the app, activate, and have 24/7 virtual care and a care team from day one.
